![]() ![]() Before the "Microsoft design language" title became official, Microsoft executive Qi Lu referred to it as the modern UI design language in his MIXX conference keynote speech. It has since been incorporated into several of the company's other products, including the Xbox 360 system software and the Xbox One system software, Windows 8, Windows Phone, and. The design language evolved in Windows Media Center and Zune and was formally introduced as Metro during the unveiling of Windows Phone 7. Early examples of MDL principles can be found in Encarta 95 and MSN 2.0. This design language is focused on typography and simplified icons, absence of clutter, increased content to chrome ratio ("content before chrome"), and basic geometric shapes. Microsoft Design Language (or MDL), previously known as Metro, is a design language created by Microsoft.
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